The Proposal of Global communication Project:

Global communication and propaganda

The American embassy is one of the most active embassies in morocco. It was established since the independence of Morocco in 1956. The history of the Moroccan American relationship was characterized by mutual friendship. After the 11^th of September, the war in Iraq and Afghanistan; the American image in the Arab world has changed. The hatred toward the United States has risen among Arab and Islamic peoples. The American foreign policy of the United States has been trying to change this image and decrease the hatred by following various communication strategies. The American embassy in morocco is one of the best case studies in using these communication strategies. Nevertheless; these communication strategies are seen by many people as propaganda no more no less. Moreover, these people think that this propaganda is useless if the American foreign policy doesn’t change toward the Arab and Islamic world.

Can these communication strategies be considered as a part of public diplomacy or as propaganda?

And if it is propaganda, how can it be useful taking the Morocco as a case study?

In this project we will try to define what propaganda is. Also I will try to find out what is the difference between propaganda and public diplomacy. Then I will see if the American embassy in Morocco is doing public diplomacy or propaganda. At the same time I will find out what are the main strategies of the American embassy in Morocco in winning the minds and hearts of Moroccans. Finally, I will try to reflect of the findings by giving some analytical critiques.